Classcard | 2024
OVERVIEW
Classcard, an educational platform, faced challenges in streamlining its onboarding process for users, including administrators and students. The goal was to design an intuitive, step-by-step onboarding experience that addressed key user pain points, improved data retention, and reduced the workload on the customer support team.
CHALLENGES
Lack of engagement in onboarding increased drop-off rates.
Incomplete setups created bottlenecks in acquiring users.
Unclear information of features complicated account management.
Ambiguity in features failed to sustain user motivation.
Goals
Collect essential user data during onboarding
Reduce the trial period to convert users faster
Enhance help documentation to empower users
Minimise customer support intervention
Simplify the workflow for smoother user onboarding
My role
Design
UX Design
Micro Design System
Dev Handoff
Team
Design manager
Product manager
3 engineers
Duration
2 months
SOLUTION & THE IMPACT IT MADE
60%
↑22%
Onboarding completion Rate
45%
↑23%
First Trade Conversion Rate
150
↓37%
Support Tickets (per month)
UI Snippets
Spoiler alert!
I never knew onboarding could be a fun project, from research to organising files for handoff, the learning was immense. The best of all, Figma’s onboarding process is so much fun! I took some inspiration from them on my profile too.
